Litmouse is a tool for brands, businesses and creative agencies alike.

Our platform allows you to test a range of creative concepts to gain audience insight.  

Litmouse provides a detailed insight into what respondents think of the concepts you submit, and there’s a number of different concept types that can be tested, depending on your requirements. These are as follows:

  • Logos & Branding
  • Adverts
  • Social Media Posts
  • Videos
  • Packaging
  • Colour Schemes
  • Website Landing Pages and Emails
  • Print Materials

Based on your needs, you can compare multiple elements of creative against one another, uploading up to six concepts for audience comparison. Whether you are working with social media posts or colour schemes, we will pose an identical question set for all elements of the creative you upload.

From there, you will learn more about the perception of each concept, including how users describe the concept, which brands that are depicted as ‘similar’ and the general likability and legibility of each concept. Additional articles, such as How Litmouse Tests Work, help to uncover further details of what can be expected from the testing process itself.