Tag Archives: concept testing

A/B Testing – What can you learn?

A/B Testing with Litmouse is a great way of understanding more about how your audience perceives your creative concepts.  Litmouse allows you to test multiple concepts at once, where identical questions are pitched to the same respondents about creative concepts. You can split test up to 6 concepts...

How Data-Backed Design Benefits Agencies

We all know that a lot of thought goes into great design. Whilst creative concepts can be subjective, it’s probably agreed among most of us that good branding appeals to its target market and is pretty clear on giving out the right perceptions to potential customers and audiences. Now so more than...

Front Loading your Campaign Analysis

Campaigns can be all-consuming. You can plan for what you expect results to be and, of course, you hope there will be a spike in the numbers and the level of interest your brand gets off the back of it.  Planning meticulously for a campaign and measuring your results post-campaign is all well and g...

What Questions Do Litmouse Tests Ask?

Litmouse provides considerable insight into what respondents think of your creative concepts, depending on the type of concept you test.  In order to get the most value from comparative testing, we pose the same set of questions to our respondents. That way, you can be sure you’ve qualified a ran...

Case Study: Websites and Emails Testing

We recently ran some tests to support one of our brands, the Jingle Engine. The Jingle Engine is an eCommerce site, which sells bespoke audio introductions to businesses looking to empower their marketing efforts.  We ran a test with Litmouse to measure the perceptions of the website’s landing pa...

Who are Litmouse’s Test Respondents?

At Litmouse, we profile a carefully-selected sample of respondents who are largely based on the preferences of your tests. Our respondents all reside in the UK and undergo demographic analysis before they evaluate any concepts belonging to Litmouse subscribers. The level of demographic detail we can...