How It Works

Creating a Litmouse test is easy, and it’s even easier to interpret a test’s feedback.

Once you’ve created your itemised test, you’ll receive a breakdown via a summary report of the responses to your creative.

The summary gives you insight into the demographics of the respondents, as well as the frequency of the responses given.

Who are the Test Respondents?

You can determine your target respondents based upon several factors, including age, gender, income and interest. Respondent statistics are shown prior to a breakdown of your results. That way, it’s simple to benchmark results against two age demographics with ease. 

What Results will I Receive?

The creative you upload is interrogated in a number of ways through our survey-based process, which includes but is not limited to:

  • Originality of Design 
  • Legibility
  • Perceived Industry Relevance
  • Associations with Other Brands
  • ‘Feel’ of Logo and Associated Adjectives

As part of the feedback on results, you’ll initially see topline results of all of your concepts. These are an ‘at a glance’ guide of how your creative has been generally interpreted by your respondents. 

Topline results are benchmarked against a general average of other creative concepts that are being tested within the platform, so you can understand how your creative tests are performing against a wider dataset. 

Further Insight

As well as measuring concepts in this way, your creative is also measured in terms of preference for one concept against another. This allows you to get a clear indication of how your creative concepts work, not just in terms of overall relevance, but how it meets the expectations of target demographics. 

The Type of Questions We Ask

Depending on the creative concepts being measured, and your objectives for the survey, questions asked across the survey will vary.