Litmouse tests typically follow the same process each time you want to measure concepts.
The only difference to be expected depends on the level of insight you’re looking for – the more premium a subscription you have with us, the greater detail is available to you when creating your test. Here’s the process of conducting a test:
Firstly, select the concept type you want to measure, ranging from Logos through to Social Media Posts. Next, you are able to select your number of respondents. For a Standard subscription, you can reach up to 500 respondents either in a single test, or cumulatively across a billing month
Next, select the number of concepts you want to compare. Up to 6 are available for cross-comparison across one test, and up to 3 are available within our standard subscription package.
You can then select the demographics you want to get an insight on. There are up to 19 different demographic variables to view, and each test can provide a breakdown on the demographics that are selected. Again, the scope of insight you gain here depends on your subscription. All that is left on your side is upload your concepts using our simple upload process.
The test is now confirmed and you’ll be provided with a delivery date, in which your results will reach the platform. The delivery date varies depending on your subscription, but is typically less than two weeks from the date you created a test. We put your test to relevant respondents, collate the data and present it back to you, in-platform as a report. You can also export this report as a PDF for ease of use.
The report contains all demographic data about the respondents and also provides a test summary, where our team address the most noteworthy comparisons between the creative concepts that have been tested.
Following that, the report measure results in percentages, clearly benchmarking concepts alongside one another. Based on the varied question set, you should now have a validated idea of which concept is best suited for your needs moving forwards, or which elements should be drawn from to create any further concepts