Category Archives: Knowledge Hub

A/B Testing – What can you learn?

A/B Testing with Litmouse is a great way of understanding more about how your audience perceives your creative concepts.  Litmouse allows you to test multiple concepts at once, where identical questions are pitched to the same respondents about creative concepts. You can split test up to 6 concepts...

How Litmouse Supports Marketing Teams

Litmouse is the perfect way to bolster the power of your marketing department’s creative concepts. Rebrand? Got it. New initiatives? Covered.  The difference is in the data – you can learn about what’s making your creative concepts tick, and what’s going against your expectations fo...

How Data-Backed Design Benefits Agencies

We all know that a lot of thought goes into great design. Whilst creative concepts can be subjective, it’s probably agreed among most of us that good branding appeals to its target market and is pretty clear on giving out the right perceptions to potential customers and audiences. Now so more than...

Nailing Your Brand Positioning

To maximise what’s possible, businesses need to know what their target consumers think of them. Reputation, history and ethos come into this, as does brand positioning. Litmouse supports the brand element of positioning, aiming to better define how you are perceived and understood by your target a...

Front Loading your Campaign Analysis

Campaigns can be all-consuming. You can plan for what you expect results to be and, of course, you hope there will be a spike in the numbers and the level of interest your brand gets off the back of it.  Planning meticulously for a campaign and measuring your results post-campaign is all well and g...

How Litmouse Supports Creative Agencies

Litmouse is the ideal tool to add insight into the day-to-day role of a creative agency. Data is always invaluable in supporting your clients and justifying why one concept might be better suited for their needs than another.  This validation is entirely possible by using Litmouse regularly. Simply...

Case Study: Websites and Emails Testing

We recently ran some tests to support one of our brands, the Jingle Engine. The Jingle Engine is an eCommerce site, which sells bespoke audio introductions to businesses looking to empower their marketing efforts.  We ran a test with Litmouse to measure the perceptions of the website’s landing pa...