Category Archives: FAQ

Which Concept Types Does Litmouse Test?

Litmouse is a tool for brands, businesses and creative agencies alike. Our platform allows you to test a range of creative concepts to gain audience insight.   Litmouse provides a detailed insight into what respondents think of the concepts you submit, and there’s a number of different concept t...

How Long Does it Take to See Results?

With Litmouse, creating a test is easy. Depending on the complexity of the test, we usually return results to you within two working weeks or less. These come in the form of a report, which consolidates all demographic data, as well as summaries of the results. Finally, there are also graphs which a...

How Do Credits Work?

Litmouse is a monthly subscription service and credits are used for Litmouse’s free and standard subscription packages.  In short, Litmouse allows you to upload multiple concepts and we ask our respondents questions related to these concepts. The result is that you can see what your audience thin...

What Questions Do Litmouse Tests Ask?

Litmouse provides considerable insight into what respondents think of your creative concepts, depending on the type of concept you test.  In order to get the most value from comparative testing, we pose the same set of questions to our respondents. That way, you can be sure you’ve qualified a ran...

How Do Litmouse Tests Work?

Litmouse tests typically follow the same process each time you want to measure concepts. The only difference to be expected depends on the level of insight you’re looking for – the more premium a subscription you have with us, the greater detail is available to you when creating your test. H...

How Many Concepts Does Litmouse Test?

Litmouse is a really handy way of getting significant comparative data between concepts.  So, if you’re struggling to validate which logo might be better suited for your rebrand, or you’re pitching the best-suited social media post for your agency client, Litmouse can help by adding data to you...

About Litmouse’s Advanced Categories

Litmouse has a range of advanced categories that are selectable when creating a test. These allow you to see a breakdown of the demographic data of the respondent who evaluated your creative concepts.  Advanced categories are divided between subscription tiers, although Age, Gender and Income insig...

Who are Litmouse’s Test Respondents?

At Litmouse, we profile a carefully-selected sample of respondents who are largely based on the preferences of your tests. Our respondents all reside in the UK and undergo demographic analysis before they evaluate any concepts belonging to Litmouse subscribers. The level of demographic detail we can...

What Can I Learn From a Litmouse Test?

Litmouse was created to help you to validate a range of creative concepts.  We have pre-qualified respondents who are surveyed on the creative concepts you upload for testing. We ask respondents a range of questions to gain their insight, so you can better see how concepts are being perceived by pe...