Create a Test
Create A Test

Blog

A/B Testing – What can you learn?

Posted on February 27, 2020 By Luke Tyler
A/B Testing with Litmouse is a great way of understanding more about how your audience perceives your creative concepts.  Litmouse allows you to test multiple concepts at once, where identical questions are pitched to the same respondents about creative concepts. You can split test up to 6 concepts...
Read More

Which Concept Types Does Litmouse Test?

Posted on February 24, 2020 By Luke Tyler
Litmouse is a tool for brands, businesses and creative agencies alike. Our platform allows you to test a range of creative concepts to gain audience insight.   Litmouse provides a detailed insight into what respondents think of the concepts you submit, and there’s a number of different concept t...
Read More

How Long Does it Take to See Results?

Posted on February 22, 2020 By Luke Tyler
With Litmouse, creating a test is easy. Depending on the complexity of the test, we usually return results to you within two working weeks or less. These come in the form of a report, which consolidates all demographic data, as well as summaries of the results. Finally, there are also graphs which a...
Read More

How Litmouse Supports Marketing Teams

Posted on February 21, 2020 By Luke Tyler
Litmouse is the perfect way to bolster the power of your marketing department’s creative concepts. Rebrand? Got it. New initiatives? Covered.  The difference is in the data – you can learn about what’s making your creative concepts tick, and what’s going against your expectations fo...
Read More

How Data-Backed Design Benefits Agencies

Posted on February 18, 2020 By Luke Tyler
We all know that a lot of thought goes into great design. Whilst creative concepts can be subjective, it’s probably agreed among most of us that good branding appeals to its target market and is pretty clear on giving out the right perceptions to potential customers and audiences. Now so more than...
Read More

How Do Credits Work?

Posted on February 17, 2020 By Luke Tyler
Litmouse is a monthly subscription service and credits are used for Litmouse’s free and standard subscription packages.  In short, Litmouse allows you to upload multiple concepts and we ask our respondents questions related to these concepts. The result is that you can see what your audience thin...
Read More

Nailing Your Brand Positioning

Posted on February 13, 2020 By Luke Tyler
To maximise what’s possible, businesses need to know what their target consumers think of them. Reputation, history and ethos come into this, as does brand positioning. Litmouse supports the brand element of positioning, aiming to better define how you are perceived and understood by your target a...
Read More

Front Loading your Campaign Analysis

Posted on February 12, 2020 By Luke Tyler
Campaigns can be all-consuming. You can plan for what you expect results to be and, of course, you hope there will be a spike in the numbers and the level of interest your brand gets off the back of it.  Planning meticulously for a campaign and measuring your results post-campaign is all well and g...
Read More

What Questions Do Litmouse Tests Ask?

Posted on February 4, 2020 By Luke Tyler
Litmouse provides considerable insight into what respondents think of your creative concepts, depending on the type of concept you test.  In order to get the most value from comparative testing, we pose the same set of questions to our respondents. That way, you can be sure you’ve qualified a ran...
Read More

How Do Litmouse Tests Work?

Posted on January 31, 2020 By Luke Tyler
Litmouse tests typically follow the same process each time you want to measure concepts. The only difference to be expected depends on the level of insight you’re looking for – the more premium a subscription you have with us, the greater detail is available to you when creating your test. H...
Read More