All posts by Luke Tyler

A/B Testing – What can you learn?

A/B Testing with Litmouse is a great way of understanding more about how your audience perceives your creative concepts.  Litmouse allows you to test multiple concepts at once, where identical questions are pitched to the same respondents about creative concepts. You can split test up to 6 concepts...

Which Concept Types Does Litmouse Test?

Litmouse is a tool for brands, businesses and creative agencies alike. Our platform allows you to test a range of creative concepts to gain audience insight.   Litmouse provides a detailed insight into what respondents think of the concepts you submit, and there’s a number of different concept t...

How Long Does it Take to See Results?

With Litmouse, creating a test is easy. Depending on the complexity of the test, we usually return results to you within two working weeks or less. These come in the form of a report, which consolidates all demographic data, as well as summaries of the results. Finally, there are also graphs which a...

How Litmouse Supports Marketing Teams

Litmouse is the perfect way to bolster the power of your marketing department’s creative concepts. Rebrand? Got it. New initiatives? Covered.  The difference is in the data – you can learn about what’s making your creative concepts tick, and what’s going against your expectations fo...

How Data-Backed Design Benefits Agencies

We all know that a lot of thought goes into great design. Whilst creative concepts can be subjective, it’s probably agreed among most of us that good branding appeals to its target market and is pretty clear on giving out the right perceptions to potential customers and audiences. Now so more than...

How Do Credits Work?

Litmouse is a monthly subscription service and credits are used for Litmouse’s free and standard subscription packages.  In short, Litmouse allows you to upload multiple concepts and we ask our respondents questions related to these concepts. The result is that you can see what your audience thin...

Nailing Your Brand Positioning

To maximise what’s possible, businesses need to know what their target consumers think of them. Reputation, history and ethos come into this, as does brand positioning. Litmouse supports the brand element of positioning, aiming to better define how you are perceived and understood by your target a...

Front Loading your Campaign Analysis

Campaigns can be all-consuming. You can plan for what you expect results to be and, of course, you hope there will be a spike in the numbers and the level of interest your brand gets off the back of it.  Planning meticulously for a campaign and measuring your results post-campaign is all well and g...

What Questions Do Litmouse Tests Ask?

Litmouse provides considerable insight into what respondents think of your creative concepts, depending on the type of concept you test.  In order to get the most value from comparative testing, we pose the same set of questions to our respondents. That way, you can be sure you’ve qualified a ran...

How Do Litmouse Tests Work?

Litmouse tests typically follow the same process each time you want to measure concepts. The only difference to be expected depends on the level of insight you’re looking for – the more premium a subscription you have with us, the greater detail is available to you when creating your test. H...