Monthly Archives: January 2020

How Do Litmouse Tests Work?

Litmouse tests typically follow the same process each time you want to measure concepts. The only difference to be expected depends on the level of insight you’re looking for – the more premium a subscription you have with us, the greater detail is available to you when creating your test. H...

How Litmouse Supports Creative Agencies

Litmouse is the ideal tool to add insight into the day-to-day role of a creative agency. Data is always invaluable in supporting your clients and justifying why one concept might be better suited for their needs than another.  This validation is entirely possible by using Litmouse regularly. Simply...

Case Study: Websites and Emails Testing

We recently ran some tests to support one of our brands, the Jingle Engine. The Jingle Engine is an eCommerce site, which sells bespoke audio introductions to businesses looking to empower their marketing efforts.  We ran a test with Litmouse to measure the perceptions of the website’s landing pa...

How Many Concepts Does Litmouse Test?

Litmouse is a really handy way of getting significant comparative data between concepts.  So, if you’re struggling to validate which logo might be better suited for your rebrand, or you’re pitching the best-suited social media post for your agency client, Litmouse can help by adding data to you...

About Litmouse’s Advanced Categories

Litmouse has a range of advanced categories that are selectable when creating a test. These allow you to see a breakdown of the demographic data of the respondent who evaluated your creative concepts.  Advanced categories are divided between subscription tiers, although Age, Gender and Income insig...

Who are Litmouse’s Test Respondents?

At Litmouse, we profile a carefully-selected sample of respondents who are largely based on the preferences of your tests. Our respondents all reside in the UK and undergo demographic analysis before they evaluate any concepts belonging to Litmouse subscribers. The level of demographic detail we can...

What Can I Learn From a Litmouse Test?

Litmouse was created to help you to validate a range of creative concepts.  We have pre-qualified respondents who are surveyed on the creative concepts you upload for testing. We ask respondents a range of questions to gain their insight, so you can better see how concepts are being perceived by pe...